Handling US Trademark Infringement

There are different factors to consider in a trademark infringement case. Major points will be covered below to assist you in getting started.

Complexity of Trademark Infringement Cases

The complexity of trademark infringement cases requires legal expertise. These cases may involve multiple parties, complex legal issues, or significant financial stakes. You can develop legal strategies with the guidance of a trademark attorney.

Potential Consequences of a Trademark Infringement

Trademark infringement cases involve injunctions, damages, and the loss of trademark rights. Trademark attorneys can assess the potential risks and liabilities of your case. Legal experts can provide advice on safeguarding your rights and minimizing any damages.

Strategic Considerations

You will greatly benefit from hiring a trademark attorney.

  • They can help you evaluate the strengths and weaknesses of your case.
  • They can help you explore settlement options.
  • They can help you develop a litigation strategy if needed.

Consult with a qualified trademark attorney to discuss your specific case. It will help you make well-informed decisions concerning your trademark infringement case.

Avoiding Trademark Infringement with Fair Use

There is no statutory provision for fair use under trademark law. The courts acknowledged fair usage in the cases cited below.

Descriptive Use

Fair use of a trademark applies for solely descriptive purposes. It must be used in good faith to correctly describe the user’s own goods or services. It can be using a trademarked term to describe the qualities or characteristics of a product or service.

Comparative Advertising

Fair use of a trademark applies in comparative advertising. This compares the user’s goods and services to those of the trademark owner. Remember to stay truthful and avoid slanderous remarks.

Nominative Use

Fair use of a trademark applies in nominative use.

  • To allude to or identify the trademarked product or service itself
  • To discuss, evaluate, or comment on a trademarked product or service
  • Using non-deceptive language
  • To use language that does not suggest sponsorship or affiliation

Parody or Satire

Fair use of a trademark is applicable in a parody or satire. The material must contain comments or criticisms about the trademark owner or their products or services.

  • Be transformative
  • Must add new expression or meaning to the trademark
  • Must not be a form of commercial advertising

Consult with a qualified trademark attorney to assess the specifics of your use and determine the best strategy to win it.